Brand Manager - Hot Tamales

Brand Manager - Hot Tamales

We’re excited to invite you to apply for the Brand Manager position at Just Born, Inc. As a family-owned business and the 11th largest candy manufacturer in the U.S.*, we’ve been spreading joy since 1923 from our Pennsylvania headquarters. (*Circana)

Our iconic brands—MIKE AND IKE®, HOT TAMALES®, GOLDENBERG’S® PEANUT CHEWS®, and the world-famous PEEPS®—delight candy lovers everywhere.

If you’re ready to help us fulfill our mission of Bringing Sweetness to People’s Lives!, we can’t wait to hear from you!

Position Summary:

As a Brand Manager, you will be tasked with leading America’s #1 Cinnamon Flavored Candy brand – Hot Tamales®!

The Brand Manager is a spicy “general manager” marketing role that will give you the opportunity to capitalize on your entrepreneurial skills to own and improve brand performance. This includes collaborating cross-functionally to build brand strategy and equity, as well as developing and implementing short / long-term plans to increase top and bottom-line growth.

Location: Bethlehem, PA

Work Model: Hybrid – Tuesday/Wednesday in office

How You’ll Impact Results:

·        Strategic Influence: Work cross-functionally to create and implement brand strategies and actionable go-to-market approaches, with a focus on both immediate and long-term business goals

·        Brand Equity Building: Partner with internal partners and external agencies to develop brand positioning, compelling briefs, media strategies, and comprehensive brand communications with an omni-channel approach

·        Campaign Management: Oversee agencies and vendors to execute campaigns, assess outcomes, and foster continuous improvement

·        P&L Management: Ownership of Profit and Loss for the portfolio, overseeing both top-line and bottom-line performance, A&P spending, and market share targets

·        Innovation: Shape the innovation roadmap and manage cross-functional efforts with product development to drive initiatives from concept to market

·        Culture Ambassador: Embrace curiosity and an open-minded "Yes And" approach to new ideas, fostering a growth-oriented vision that inspires teams and strengthens collaboration with internal and external partners

·        Business Analysis: Use data to guide strategic decision, ensuring accurate demand forecasting and strong in-market execution

·        Consumer Research & Insights: Conduct custom research to answer strategic business questions, translating findings into actionable and inspiring insights.

·        Sales Partnership: Work closely with the Sales team to enhance selling strategies and contribute to holistic growth plans at the account level

Your Qualifications That Will Ensure Success:

·        Education: Bachelor’s degree in Business, Marketing, or related field, or equivalent work experience required. MBA preferred.

·        Experience: 3+ years of experience in a consumer-packaged goods (CPG) organization required; confectionery / Candy or Food & Beverage experience is a plus.

·        People Leadership: Experience in team building within brand marketing is a strong plus.

·        Results Oriented: Demonstrated success in brand management and P&L ownership.

·        Growth Mindset: Proven ability to set and achieve strategic goals in a dynamic, growth-oriented environment.

·        Influential Skilled in collaboration and influence within a matrixed organization.

·        Communication: Strong communication, presentation, project management, and interpersonal skills.

Just Born is proud to be an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity 

Our Pledge to Diversity, Equity and Inclusion:

At Just Born Quality Confections, we pledge to create a workplace where associates feel inspired to bring their whole selves to work.

We are committed to acting boldly with integrity, authenticity, and humility to listen, learn and grow.  Part of this commitment includes creating an equitable environment for all associates and advocating for those whose voices are historically and chronically marginalized.

Our purpose is to bring sweetness to people’s lives and can only be fully realized by pledging to value all people, all races, all cultures, all religions, all love, all genders and all abilities, because Together We Are Better.