Company Name:
Approximate Salary:
Per Year
Location:
Milwaukee, Wisconsin
Country:
United States
Industry:
Accounting/Finance
Position type:
Full Time
Experience level:
Entry Level
Education level:
Bachelor's Degree

Social Media Manager

Looking for a new challenge and opportunity to contribute to a thriving, global financial services firm? If so, consider the Social Media Manager position at a #4 ranked Fortune magazine's 100 Best Companies to Work For.

Baird's Marketing & Communications department oversees and supports Baird's internal and external communications, marketing and branding activities. The team includes specialists in Advertising, Communications, Digital Communications, Graphic Design, Marketing, Project Services and Public Relations. M&C helps ensure that Baird's brand and key messages are consistently communicated to associates, clients and other external audiences.

As a Social Media Manager, you will:
  • Serve as Baird's social media thought leader and senior expert.
  • Manage Baird's overall business development and brand building efforts by identifying, recommending and pursuing key social media and digital communications campaigns and efforts tied directly to Baird's business goals.
  • Develop, execute, and drive social media strategy for Baird, business units, departments and thought leaders.
  • Manage the development and execution of firm-wide social media education for firm stakeholders and associates as well as clients; providing tutorials, best practices, status updates, special events, and expertise.
  • Manage working partnership with Compliance, Legal and Risk Management to ensure Baird social media remains compliant and all departments are working with one common goal.
  • Partner with Human Resources to assess, drive, and plan recruiting and talent acquisition strategy through the use of digital hiring opportunities.
  • Lead/manage the coordination and partnership of Baird's third party vendors and agencies including strategy, analysis, contracts, RFP processes, and budget and Finance discussions.
  • Manage Baird's social media properties: Facebook, Twitter, YouTube, LinkedIn, SlideShare, Vimeo, Google+, and Instagram:
    • Draft and plan social editorial content, campaigns, creative, etc.
    • Schedule social publishing calendar to plan proper timing and execution of content
    • Capture monthly metrics to measure engagement, growth and forecast success
    • Oversee the selection and drives the strategy of Baird's social media Thought Leaders on Twitter
    • Manage Baird's blog, bullandbaird.com and corresponding social strategy
  • Serve as Baird's primary Community Manager, closely monitoring social media activity and preparing for commenting escalation (if needed) and fan engagement.
  • Identify, recommend and execute social media opportunities for various projects throughout the firm including but not limited to annual FORTUNE submission, firm sponsorships and events, Annual Report, Baird Associate Resource Groups, and third-party partnerships.
  • Serve as digital PR liaison for media relationships via social media, assessing media inquiries and recommending ultimate appropriate action to Public Relations team.
  • Partner with members of Marketing & Communications department to effectively create integrated marketing campaigns.
  • Manage key relationships with Baird's business leaders and administration to ensure proper strategy is being delivered and tailored for each business.

What makes this opportunity great:
  • Works to develop and implement Baird's global social media strategy in an energetic, team oriented environment
  • High profile position with direct access to Baird senior executives and thought leaders
  • Unique culture that values diverse backgrounds and perspectives while emphasizing teamwork and a strong sense of partnership
  • Support and flexibility to grow and be your best at work, at home, and in the community

What we look for:
  • Bachelor's degree in marketing, communications, business technology, journalism or related discipline.
  • Experience managing social media campaigns or programs for businesses; this includes managing Facebook business pages or Twitter streams, YouTube channels, business blogs, etc.
  • Strong written communication skills, with specific understanding of the unique requirements of writing for social media channels.
  • Requires a flexible, creative thinker with the initiative, passion and drive to get things done.
  • Ability to work weekends, late nights and have flexible schedule.
  • In-depth knowledge of social media space and passion for keeping current in this quickly changing arena.
  • Working knowledge of best practices in SEO and social media optimization.
  • Strong knowledge of User Interface, Digital Design, Google Analytics Best Practices.
  • Ability to work in a fast-paced, performance-driven environment that requires constant change and adaptability.
  • Strong cross-team and customer communication and relationship management skills.

Who we are:
Baird is an employee owned, international wealth management, capital markets, private equity and asset management firm with offices in the United States, Europe and Asia. Established in 1919, Baird has more than $167 billion in client assets and over 3,300 associates serving the needs of individual, corporate, institutional and municipal clients.

Baird has built an environment of trust, respect and teamwork, where associates are our greatest asset. Committed to being a great place to work, Baird ranked No. 4 on Fortune's 100 Best Companies to Work For in 2017, its fourteenth consecutive year on the list. To learn more about Baird's culture, click here.